[vc_row][vc_column][vc_column_text]GRAMEEN SHILP EMPORIUM PROJECT
(Marketing of Rural Products in Uttarakhand through Grameen Shilp Emporiums)
BACKGROUND OF THE PROJECT
The hilly regions of Uttarakhand especially Chamoli, Uttarkashi, Pithoragarh, Bageshwar and Almora have been quiet popular Nationally and Internationally for the handicrafts and handloom products. In these districts woolen shawls, lohies, caps, mufflers, tulma, chutka, woolen carpets, aasan, sofa cushion, etc. and variously designed products are manufactured by handlooms. Apart from this the various types of stone carving, engravings on wooden sticks, baskets, mats, bamboo products, rambans products, copper utensils, wall hangings, purses, decorative items, variously engraved wooden items and many other items are manufactured.
But in the present time it is seen that due to the lack of money for buying and processing the raw material, lack of improved technology, tools and equipment required for the quality handicrafts and handlooms inability to produce better quality and newly designed goods/products, insufficient level of production and problem of marketing has lead to the decline of handicraft and handloom industry of hilly regions which was once very popular Nationally and Internationally. This all lead to the ignorance of coming generation towards there tradition and they are forced to migrate to the plains in search of jobs leaving their women folk in villages to struggle for their life.
OBJECTIVES OF THE PROJECT
• To provide stable and sustainable market for rural products made by the rural producers and artisans at household level.
• To provide market information to the rural producers and artisans.
• To conduct Research and Development (R&D) work in terms of improvement in technological input and upgrading the traditional machinery and equipments.
• To provide basic facilities in terms of product development, design development and product diversification.
• To organize exhibitions and trade fairs for rural producers and artisans to sale their products directly to the buyers.
• To participate in the exhibitions and trade fairs organized by the various Government and Non-Government Departments and Agencies at National and International level.
• To establish and develop a permanent and sustainable sale system and infrastructure for rural products, produces at rural household level.
• To upgrade the skill of rural producers and artisans by providing various technical trainings.
COMPONENTS OF THE PROJECT
• Baseline surveys and studies.
• Construction of 20 Grameen Shilp Emporiums and one Central Shilp Emporium to provide marketing outlets to the rural artisans and producers.
• To set up facilities for product development, design development and product diversification.
• To organize trainings, meetings, workshops and seminars.
• Skill upgradation and technological input for upgrading the traditional production and processing machinery and equipment.
• Research and Development (R&D) for use of vegetable and natural dyes in handloom products.
• Participation in exhibitions and expos organized by various Government and Non-Governmental agencies and to organize the exhibitions and expos at different places of the State.
TARGET AREA AND TARGET GROUPS OF THE PROJECT
The project is implemented in the 13 Districts of Uttarakhand. Under the project the rural producers and artisans living Below Poverty Line (BPL) status are selected and they are engaged in the various activities of the project such as product development, design development, product diversification, skill upgradation and Research & Development (R&D) for use of vegetable and natural dye in the handloom products etc.
FUNDING AGENCY
The project is funded by Ministry of Rural Development (MoRD), Government of India, New Delhi and Department of Rural Development (DoRD), Government Uttarakhand, Dehradun under SGSY Special Project component.
COST OF THE PROJECT
The project was sanctioned by the Ministry during the year 2002. Total cost of the project sanctioned by the Ministry for five years was Rs. 4.82 Crore, out of which Rs. 3,20,25,000.00 was provided by Ministry of Rural Development, Government of India and Rs. 1,06,75,000.00 was contributed by Department of Rural Development, Government of Uttarakhand. A capital of Rs. 55,00,000.00 was arranged as credit from the Financial Institutions.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_gallery type=”image_grid” images=”670,671,672,673,674,675,676,677″ img_size=”medium”][/vc_column][/vc_row]